Financial products and services: Complex speculative financial products

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google is committed to helping users make informed financial decisions. Google Ads policies are designed to provide users with the information they need to weigh the costs of financial products and services and to protect them from harmful or deceptive practices.

Learn more about the Financial products and services policy.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

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Due to the inherent complexities and risks involved in trading the following types of complex speculative financial products, to protect users, Google only allows them to be advertised in limited circumstances advertisements for these products in select locations and only if they meet all of the following criteria:

  • The advertiser is a licensed provider or aggregator.
  • The products and ads comply with local laws and industry standards.
  • The targeted location is eligible to be targeted and the account is certified by Google.

Products or services allowed under Complex speculative financial products policy

The following products can only be promoted in your ads if you’ve applied and have been approved to advertise. Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.

An icon showing the Certification required for Financial Services. Contracts for difference (CFD), financial spread betting, rolling spot forex (often referred to as "Forex" or "FX"), and related forms of speculative products

The following scenarios would lead to disapproval for Complex speculative financial products

red x mark Ad destinations that provide signals for the trading of complex speculative financial products

Examples (non-exhaustive):

  • Trading signals, tips, or speculative trading information
  • Affiliate sites containing related content or broker reviews

Location specifics for Complex speculative financial products ads

Approved targeted locations

An image showing the legend for Financial Services.

Learn more about the “Eligible (Limited)” status.

Location

Contracts for
Difference (CFD)

Rolling Spot Forex
("Forex" or "FX")

Financial
Spread Betting

Australia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Austria

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Brazil

An icon showing the Certification required for Financial Services. red x mark An icon showing the Certification required for Financial Services.

Bulgaria

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Canada

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Croatia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Cyprus

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Czech Republic

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Estonia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Finland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Germany

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Greece

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Hong Kong

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Hungary

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Iceland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Indonesia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Ireland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Israel

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Italy

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Japan

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark
Kenya  An icon showing the Certification required for Financial Services.  An icon showing the Certification required for Financial Services.  red x mark

Latvia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Lithuania

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Luxemburg

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Malaysia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

Malta

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Netherlands

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

New Zealand

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Norway

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Poland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Portugal

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Romania

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Russian Federation

red x mark An icon showing the Certification required for Financial Services. red x mark

Singapore

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Slovakia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Slovenia

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

South Africa

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Sweden

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Switzerland

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Taiwan

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

Türkiye

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

United Arab Emirates

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. red x mark

United Kingdom

An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services. An icon showing the Certification required for Financial Services.

United States of America

red x mark An icon showing the Certification required for Financial Services. red x mark

Apply to advertise Complex speculative financial products

  1. Check if you’re promoting any products or services that require you to be certified by Google.
  2. Check if the locations you’re targeting are eligible under this policy.
    If your targeted location is not on the list of approved targeted locations, Complex speculative financial products mentioned above cannot be advertised. At this time, Google is unable to support advertising in non-approved markets. If your targeted location is on the list, proceed to the next step.
  3. Apply to advertise
    If you meet the requirements, apply to advertise. If you want to advertise in more than one location, submit a separate application for each location or group of locations.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Apply to advertise Complex speculative financial products

If you meet the requirements but your ad was disapproved due to missing the necessary approval from Google Ads to advertise these products, apply to advertise complex speculative financial products. If you want to advertise in more than one location, submit a separate application for each location or group of locations.

Edit your ads to comply with this policy

  1. Go to Ads within the Campaigns menu Campaigns Icon.
  2. Hover over the ad or asset and select Edit.
  3. Edit the ad or asset so that it complies with the policy.
  4. Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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