Google is committed to helping users make informed financial decisions. Google Ads policies are designed to provide users with the information they need to weigh the costs of financial products and services and to protect them from harmful or deceptive practices.
Learn more about the Financial products and services policy.
On this page
- About the policy
- Products or services allowed under Complex speculative financial products policy
- Location specifics for Complex speculative financial products ads
Due to the inherent complexities and risks involved in trading the following types of complex speculative financial products, to protect users, Google only allows them to be advertised in limited circumstances advertisements for these products in select locations and only if they meet all of the following criteria:
- The advertiser is a licensed provider or aggregator.
- The products and ads comply with local laws and industry standards.
- The targeted location is eligible to be targeted and the account is certified by Google.
Products or services allowed under Complex speculative financial products policy
The following products can only be promoted in your ads if you’ve applied and have been approved to advertise. Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.
Contracts for difference (CFD), financial spread betting, rolling spot forex (often referred to as "Forex" or "FX"), and related forms of speculative products
The following scenarios would lead to disapproval for Complex speculative financial products
Ad destinations that provide signals for the trading of complex speculative financial products
Examples (non-exhaustive):
- Trading signals, tips, or speculative trading information
- Affiliate sites containing related content or broker reviews
Location specifics for Complex speculative financial products ads
Approved targeted locations
Learn more about the “Eligible (Limited)” status.
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Location |
Contracts for |
Rolling Spot Forex |
Financial |
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Australia |
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Austria |
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Brazil |
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Bulgaria |
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Canada |
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Croatia |
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Cyprus |
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Czech Republic |
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Estonia |
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Finland |
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Germany |
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Greece |
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Hong Kong |
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Hungary |
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Iceland |
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Indonesia |
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Ireland |
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Israel |
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Italy |
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Japan |
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| Kenya | |
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Latvia |
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Lithuania |
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Luxemburg |
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Malaysia |
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Malta |
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Netherlands |
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New Zealand |
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Norway |
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Poland |
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Portugal |
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Romania |
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Russian Federation |
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Singapore |
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Slovakia |
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Slovenia |
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South Africa |
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Sweden |
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Switzerland |
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Taiwan |
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Türkiye |
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United Arab Emirates |
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United Kingdom |
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United States of America |
Apply to advertise Complex speculative financial products
- Check if you’re promoting any products or services that require you to be certified by Google.
- Check if the locations you’re targeting are eligible under this policy.
If your targeted location is not on the list of approved targeted locations, Complex speculative financial products mentioned above cannot be advertised. At this time, Google is unable to support advertising in non-approved markets. If your targeted location is on the list, proceed to the next step. - Apply to advertise
If you meet the requirements, apply to advertise. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply to advertise Complex speculative financial products
If you meet the requirements but your ad was disapproved due to missing the necessary approval from Google Ads to advertise these products, apply to advertise complex speculative financial products. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns menu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.