Loan modification

Financial products and services

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google is committed to helping users make informed financial decisions. Google Ads policies are designed to provide users with the information they need to weigh the costs of financial products and services and to protect them from harmful or deceptive practices.

Learn more about the Financial products and services policy.

Strikes are issued to your Google Ads account when you violate certain Google Ads policies. An account can receive a maximum of one warning and 3 strikes per certain policy violations. The third strike will result in an account suspension. Learn more About enforcement procedures for repeat violations. This strike-based system applies to the Loan modification policy.

On this page

About the policy
Options to fix

To protect users from deceptive and harmful practices in ads for mortgage-related or foreclosure-related sites and apps, Google also restrict certain products and services related to loan modification where the following scenarios would lead to disapproval for Loan modification:

Guaranteeing loan modification or foreclosure prevention

Charging an upfront fee, unless service is being provided by a law firm

Asking users to transfer or surrender property titles, or offering to buy a house at a below-market price

Asking users to bypass the lender and make payments directly to the company or other third party

Encouraging users not to contact their lender, lawyer, credit counselor, or housing counselor

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

Go to Ads within the Campaigns menu .
Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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