This article is about GARM’s brand safety floors and how they relate to YouTube's advertiser-friendly guidelines, YouTube Community guidelines, or Google Publisher Policies (AdSense). Learn more about YouTube’s brand safety methodology for ads.
| GARM’s brand safety floors | GARM’s definition | YouTube advertiser-friendly content & YouTube Community guidelines
or Google Publisher Policies (AdSense) |
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Adult & Explicit sexual content |
Illegal sale, distribution, and consumption of child pornography Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated |
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| Arms & Ammunition |
Promotion and advocacy of sale of illegal arms, rifles, and handguns Instructive content on how to obtain, make, distribute, or use illegal arms Glamorization of illegal arms for the purpose of harm to others Use of illegal arms in unregulated environments |
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| Crime & Harmful acts to individuals and Society and Human Rights Violations |
Graphic promotion, advocacy, and depiction of willful harm and actual unlawful criminal activity Explicit violations/demeaning offenses of human rights (For example, human trafficking, slavery, self harm, animal cruelty etc.) Harassment of individuals and groups |
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| Death or Injury or Military Conflict |
Promotion or advocacy of violence, death, or injury Murder or willful bodily harm to others Graphic depictions of willful harm to other Incendiary content provoking, enticing, or evoking military aggression Live action footage/photos of military actions & genocide or other war crimes |
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| Online piracy | Pirating, copyright infringement, and counterfeiting | |
| Hate speech & acts of aggression | Behavior or content that incites hatred, promotes violence, vilifies, or dehumanizes groups or individuals based on race, ethnicity, gender, sexual orientation, gender identity, age, ability, nationality, religion, caste, victims and survivors of violent acts and their kin, immigration status, or serious disease sufferers | |
| Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust | Excessive use of profane language or gestures and other repulsive actions that shock, offend, or insult | |
| Illegal Drugs / Tobacco / e-cigarettes / Vaping / Alcohol |
Promotion or sale of illegal drug use - including abuse of prescription drugs Federal jurisdiction applies, but allowable where legal local jurisdiction can be effectively managed Promotion and advocacy of tobacco and e-cigarette (vaping) & alcohol use to minors |
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| Spam or Harmful Content | Malware / phishing | |
| Terrorism | Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society | Foreign terrorist organizations (FTOs) |
| Debated Sensitive Social Issues | Insensitive, irresponsible and harmful treatment of debated social issues and related acts that demean a particular group or incite greater conflict | |
| Misinformation | Misinformation is defined as the presence of verifiably false or willfully misleading content that is directly connected to user or societal harm | (see Medical and scientific misinformation, harmful misinformation) |
