Update to Gambling and Games Policy (July 2023)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On August 28, 2023, the Google Ads Gambling and games policy Brazil country-specifics will be updated. We will begin to accept ads for Sports Betting and Daily Fantasy Sports operators.

Only Google certified gambling operators will be allowed to target Brazil with gambling content.

Product

Allowed?

Details

Online gambling

No issues detected and positive check mark icon

Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities:

Lotteries
Horse racing
Sites that provide information about or a comparison of other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads promoting the following online gambling content as long as they meet application requirements:

Sports betting

Advertisers must also be certified with Google. See how to apply.

Online non-casino games

Allowed with limitations

Google allows ads promoting Daily Fantasy Sports.

Advertisers must also be certified with Google.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on August 28, 2023.

(Posted July 2023)

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