Your brand logo is a central part of your brand's identity and appears on your brand profile on Google Search. You can upload, change, or delete your brand logo at any time. Google reviews all uploaded logos to ensure they meet our guidelines.
Important: Only super admins can manage brand logos for their brand profile. Learn how to manage access to your brand profile.
Upload your brand logo
Important: Make sure your logo image file follows our logo requirements.
If you haven’t uploaded a logo, your brand profile may display a default logo that Google has matched with your business.
To upload your logo:
- Go to Google Search.
- Search for your exact business name.
- In the search result, your brand profile will appear.
- Select Logo.
- To upload a logo from your device, select Browse.
The logo you upload to your brand profile is reviewed to make sure it follows our free listing policies. After you upload your logo, the status can show as:
- Pending: Your logo is under review. This can take 5–7 business days. Your logo will appear on your brand profile after it's been approved.
- Approved: Your logo is approved and now displayed on your brand profile.
- Not Approved: Your logo wasn’t approved, and a notification will show the reason for rejection. You can try re-uploading with another logo file.
Change or delete your brand logo
Important: The currently displayed logo will remain visible until your new logo is approved.
- Go to Google Search.
- Search for your exact business name.
- In the search result, your brand profile will appear.
- Select Logo.
- To change your logo, select Upload
.
- To delete your uploaded logo, select Delete
.
- To change your logo, select Upload
.Tips:
- You can change or delete logos that are in pending status.
- You can’t delete an approved logo without providing a new one.
Understand logo requirements
Logos must be viewable at a small scale, such as on mobile devices. We recommend using images designed for social media or as favicons.
- Format: BMP, JPEG, or PNG
- Max size: 5 MB
- Dimensions:
- Min: 500 x 500 pixels
- Max: 2000 x 2000 pixels
- Ratio: 1:1
Logo quality issues
If your logo is rejected or doesn’t successfully upload, you may need to make some changes to the image to meet our requirements. Common quality issues that lead to logo rejection include:
- The logo contains a watermarked image.
- The logo belongs to a different retailer or doesn’t match your current branding.
- The logo contains text that is illegible when the image is resized for smaller screens.
- The logo contains too much white space (also known as negative space). Negative space should not be added to an image to make it fit within the dimensions.
- Any white space or background on logos should be made transparent. This doesn’t include images with colored backgrounds that are a set part of the logo.
- All uploaded logos must comply with free listing policies. Any logos found to be in violation will be removed.