Last modified: April 9, 2026
The Brand Profile Services allow business entities to create and manage your brand’s profile on Google ("Brand Profile").
To use the Brand Profile and any related services, features, and functionality (the "Brand Profile Services"), a business entity must accept (1) the Google Terms of Service, and (2) these Brand Profile Additional Terms of Service (the "Brand Profile Additional Terms"). Together, these documents are known as the "Terms." The individual accepting the Terms for the business entity must be an authorized representative of the business represented in the Brand Profile.
Please read the Terms carefully. They establish what you can expect from us as you use Brand Profile Services, how we license and may use your Brand Profile information, and what we expect from you. As used in these Brand Profile Additional Terms, "you" means the business entity using the Brand Profile Services.
If these Brand Profile Additional Terms conflict with the Google Terms of Service, these Brand Profile Additional Terms will govern for Brand Profile Services.
What we expect from you
You’re responsible for the entity listed on your Brand Profile. That means, in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Brand Profile Services:
- Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licenses and approvals.
- To improve your Brand Profile's visibility on Google Search, ensure all content is accurate, up-to-date, and complete.
- Supply all required disclaimers, warnings, and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
- Comply with Google Shopping’s free listing policies that apply to the Brand Profile Services (“Policies”). Learn more about free listing policies.
Google is not responsible for your Brand Profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content you provide using Brand Profile Services.
We’re constantly striving to ensure that information in your Brand Profile is complete, relevant and up to date so that the Brand content displayed on Google is as useful as possible for you and our users. This means that, occasionally, we may determine that your content should not be displayed (for example, if trusted signals indicate that your content is not accurate). We may also show content from an alternative source in place of your content to give users complete and up-to-date information about your business. Learn more about how Google sources and displays information in Brand Profiles.
This license is for the purpose set out in the Google Terms of Service and covers the basic Brand Profile information that you provide, if that information is protected by intellectual property rights.
You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute, and create derivative works of the basic Brand Profile information (such as the entity name, logo, social media links and website). If you grant other users access to use your Brand Profile then you also grant those users the right to edit that information as permitted under the applicable Google Terms of Service.
All other content that you provide to your Brand Profile (such as images and videos) is licensed to Google under the Google Terms of Service.