Responsive search ads let you create ads that adapt to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads tests different combinations and learns which combinations perform best. With the feedback provided from the Ad Strength feature, you can refine your headlines and descriptions so ads resonate even better with your customers.
In this article, you’ll learn how to find resources that can help you set up, edit, and optimize your responsive search ads to ensure the best results for your campaign.
On this page
- Why you should use responsive search ads
- Get started with responsive search ads
- Create effective responsive search ads
Why you should use responsive search ads
Responsive search ads help you:
- Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
- Save time by providing multiple headline and description options, allowing Google Ads to show the most relevant combinations to your customers.
- Tailor your headlines and descriptions to your customers' locations, regular locations, or locations of interest.
- Reach more potential customers with multiple headline and description options that give your ads the chance to compete in more auctions and match more queries.
- Increase ad group performance by attracting more clicks and conversions that your existing text ads aren't capturing.
Tip
Check out the AI-powered Search Ads technical guide to learn more about the signals Google uses, how queries match to keywords, how using Google AI makes keyword matching more effective, and what you can do to improve performance.
Get started with responsive search ads
Learn how to set up responsive search ads and view their performance.
Create effective responsive search ads
Learn how to optimize your responsive search ads and messaging.
Tip
Implement at least 2 responsive search ads (RSA) with ”Good” or ”Excellent” Ad Strength per ad group and a unique final URL for each RSA. Advertisers who improve Ad Strength for their responsive search ads from ”Poor” to ”Excellent” find 15% more clicks & conversions on average1. To help improve your Ad Strength, consider opting into text customization. Advertisers with one RSA who add an additional RSA to their ad group (for a total of 2 RSAs) find a 6.6% increase in conversions at a similar cost per conversion on average. Advertisers with 2 RSAs who add an additional RSA to their ad group (for a total of 3 RSAs) find an average 3.7% increase in conversions at a similar cost per conversion.1
Related link
1. Google Internal Data. Date range: August 15, 2025 to August 20, 2025
