To begin your Web to App Connect implementation, you'll need to use the dedicated interface within Google Ads. This guide will help you begin your Web to App Connect setup in the App advertising hub.
How to get started with Web to App Connect
Access Web to App Connect
- In your Google Ads account, click the Tools icon
.
- Click the Planning drop down in the section menu.
- Click App advertising hub. This will take you to the Web to App Connect interface. Using the App advertising hub, you can monitor the status of your conversion tracking and deep linking set up. Additionally, you can also monitor the health and optimize the effectiveness of your deep linking setup by utilizing the deep link impact calculator and validator tools.
Set up conversion tracking
In the “Conversion tracking setup” section within the Web to App Connect interface, you can do the following steps to set up conversion tracking:
- Implement SDK and link your Google Ads accounts.
- Note: Before you link accounts, you need to work with your product and development teams to set up an SDK in your app. After your SDK is set up, you can link accounts. When you link your Ads account and your SDK, you create a way for your app to talk to the Ads platform. This lets you do things like import, track, and bid on app conversions.
- Import in-app conversion actions.
- Optimize performance through bidding.
- Adopt a Smart Bidding strategy.
Learn more about How to set up conversion tracking.
Set up deep linking
In the “Deep linking setup” section within the Web to App Connect interface, you can do the following steps to set up deep linking:
- Identify deep linking opportunities.
- Fix implemented deep links.
- Use deep links in campaigns.
Learn more about How to set up deep linking.
Deep linking resources
For more information about deep linking, check the following resources:
- For advertisers:
- Create an effective deep linking strategy when using Web to App Connect
- About deep link impact calculator
- How to use deep link impact calculator
- About the Deep link validator
- How to use the Deep link validator
- How deep linking performance is measured
- About types of deep links
- About deferred deep linking
- Deep linking troubleshooting
- For developers:
- Deep linking: A developer’s guide
- About the App Links Assistant in Android Studio
- Fix Android deep link issues with the App Links Assistant
- Manage deep linking on Google Play Console
- About integrating deep links with Google Analytics
- About integrating deep links with Flutter
- Set up deep links with Flutter
