Powered by Google AI, auto-generated video ads use your provided assets to create professional-quality videos in multiple orientations. This feature allows you to easily generate effective video ads without effort or production cost.
This article explains the benefits of auto-generated video ads, how they work, and their technical specifications.
On this page
- Benefits of auto-generated video ads
- How auto-generated video ads work
- Availability and eligibility of auto-generated video ads
- Where to find reporting for auto-generated video ads
Benefits of auto-generated video ads
- Maximizes campaign performance: You can take full advantage of video ad inventory on YouTube with auto-generated video ads. This can help drive increased conversions, installs, or engagements in your campaigns.
- Saves time and resources: Google AI can create videos for you without any production costs or effort.
How auto-generated video ads work
When eligible, Google AI automatically generates additional video ads in multiple orientations, such as horizontal, square, and vertical. The system uses the following assets that you provided in your campaign’s ad and asset groups:
- Text and image assets
- Brand guidelines, including color and font (Performance Max campaigns and Demand Gen campaigns)
- App store images (App campaigns)
- Google Merchant Center feed product images (Performance Max campaigns with a Google Merchant Center feed)
The system identifies which video template, colors, font, and music best match your brand to maximize the quality and performance of the auto-generated video ads.
Google also continues to enhance the quality and underlying models of auto-generated video features. Launching first for Demand Gen campaigns, the system can now leverage generative AI to transform static images into high-quality, 10-second dynamic video clips. This is done by replacing traditional template-based layouts with advanced image-to-video technology.
This upgrade creates distinct, cinematic assets that keep your original content as the focal point. This enhancement is designed to elevate the standard of automated creative and drive overall campaign performance.
Example
| Horizontal (16:9) | Square (1:1) | Vertical (9:16) |
When the system first creates your auto-generated videos, it also creates a Google-owned channel to house all of your auto-generated videos. This channel is separate from any advertiser-owned YouTube channel that may be linked to your Google Ads account. You won't have the ability to manage or control this channel or make changes to the auto-generated videos.
Availability and eligibility of auto-generated video ads
| Campaign type | Available | Level | Control |
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Ad group |
The system automatically disables auto-generated video ads if you upload your own videos. |
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Asset group |
The system automatically disables auto-generated video ads if you upload your own videos. |
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N/A |
N/A |
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Ad level |
Enable or disable setting |
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N/A |
N/A |
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N/A |
N/A |
Where to find reporting for auto-generated video ads
- Performance Max campaigns: You can preview your auto-generated videos in the Asset Group details. They are labeled “Automatically created” under the “Source” column.
- Demand Gen campaigns: You can preview your auto-generated videos n the Assets reporting. They are labeled “Advertiser” under the “Source” column.
- App campaigns: Your auto-generated videos will not be visible.
