Call Ads Supplemental Terms

Note: These terms are currently applicable to advertisers in the United States.

The following terms (the “Supplemental Terms”) supplement the Google LLC. Advertising Program Terms that are in effect between you and Google. Capitalized terms used but not defined in these Supplemental Terms have the meaning set forth in the Advertising Program Terms.

In order to evaluate and improve the quality of the Programs, Google may monitor and record a sample of telephone calls, text messages, live chat, and other communications initiated through the Programs (e.g., click-to-call and click-to-message ads) (“Communications”).

By accepting these Supplemental Terms, you agree as follows. If you choose not to accept these Supplemental Terms, you may not be able to use Program features that enable Communications (“Communication Features”).

  • Notice and Consent. You have provided notice to your agents, employees, and any other party that may participate in the Communications that (a) these Communications may be monitored or recorded by Google, and (b) such recordings may be used by Google, you, or a third party approved by Google or you and you have obtained their express consent to such monitoring and recording and use. If you are advertising on behalf of a third party, you have provided notice to the third party that (a) these Communications may be monitored or recorded by Google, and (b) such recordings may be used by Google, you, that third party, or any other party approved by Google, you or that party; you have obtained the third party's express consent to such monitoring, recording and use, and you have required the third party to provide such notice to, and obtain consent from, its agents, employees, and any other party that may participate in the Communications.
  • HIPAA Disclaimer. Unless otherwise specified in writing by Google, Google does not intend use of the Communication Features to create obligations under the Health Insurance Portability and Accountability Act, as amended (“HIPAA”), and makes no representations that the Communication Features satisfy HIPAA requirements. You, and any third party that you are advertising on behalf of, are solely responsible for any applicable compliance with HIPAA. Accordingly:
    • If you are (or become) a Covered Entity or Business Associate under HIPAA or are advertising on behalf of a third party that is (or becomes) a Covered Entity or Business Associate under HIPAA, and you wish to proceed with use of Communication Features, you should not accept these Supplemental Terms. Instead, please reach out to your Google account representative or Google support to request exclusion from monitoring and recording of Communications.
    • By accepting these Supplemental Terms, you warrant that (a) you are not a Covered Entity or Business Associate under HIPAA, (b) you are not advertising on behalf of a third party that is a Covered Entity or Business Associate under HIPAA, and (c) you will not use the Communication Features for any purpose or in any manner involving Protected Health Information.
  • Compliance with Law. You and any other party that may participate in the Communications will comply with the Telephone Consumer Protection Act and other applicable laws when using the Communication Features, and if you are advertising on behalf of a third party, you will require the third party and any other party that may participate in the Communications to comply with such laws.
Important: If you have questions about additional Google Ads terms, visit the Advertising Policies help center.

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