The delivery time and shipping costs you offer on your website are important information for customers evaluating a possible purchase. Google requires these shipping information as some countries and local regulations require Google to show these info to customers.
In other instances, your products not having shipping information could result in ranking demotions. These shipping information are used across many Google features, these include Shopping ads and free product listings.
Delivery time and shipping cost are 2 of the most common reasons why customers abandon their shopping purchases, so you’ll want to be sure your shipping information is accurate and up to date.
Does Google ship products to customers?
No, Google will only display your products and shipping information, then redirect customers to your website. You are responsible to fulfill any orders customers decide to purchase.
Why do I need to provide shipping information?
Some countries and local regulations require Google to show shipping information to customers. In other instances, your products not having shipping information could result in ranking demotions.
After I provide shipping information, will it be associated with all of my products?
If you only have one shipping option, it will be applied to all products shipping to the same countries.
If any of your products have different shipping speeds or costs, such as heavy products or products with special promotions, specify them using the shipping label [shipping_label] attribute and create additional shipping information only for them.
A product can have multiple shipping options, and each option can be used to generate shipping labels for multiple orders.
What if I offer multiple shipping information for the same country?
If you provide different shipping information for a product in the same country, we'll calculate the lowest shipping rate for the product for a given situation and display that rate and the associated delivery times to customers based on where Google thinks the customer is shopping.
If the shipping cost is the same, we'll use the shipping information with the fastest delivery speed.
When is shipping information required?
If you want Google to show your products to customers in any of the following countries: Australia, Austria, Belgium, Canada, Czechia, France, Germany, Ireland, Israel, Italy, Japan, New Zealand, Poland, South Korea, Spain, Switzerland, the Netherlands, United Kingdom, United States.